3. Procter & Gamble makes at least eight different laundry detergents. This is most relevant to the _____ forces of the marketing environment.
a. economic
b. competitive
c. political
d. legal and regulatory
e. technological
4. An ad that stresses “Demand the real Seagram’s Wine cooler; accept no substitutes!” is best geared for which stage of the product life cycle?
a. introduction
b. growth
c. stabilization
d. expansion
e. decline
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Marketing Management?2 comments to Marketing Management? |
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competitive, b/c it’s expanding their products to appeal to various market segments, which increases their competitive edge; stabilization, b/c this slogan assumes that people already know the Seagram’s brand and assumes the brand’s credibilty, so it’s trying to maintain market share by “bringing people back.”
3b 4c